Google and Facebook tracking and sign-in

Connect Analytics, Tag Manager, Ads conversions, Meta Pixel and social sign-in.

In the admin Integrations → Google integration / Facebook integration

1. Google Analytics and Tag Manager

   Paste your Analytics ID and your Tag Manager ID, for example GTM-XXXXXXX.

2. Google Ads conversions

   Enter the Ads ID, for example AW-123456789, and the conversion labels for add to cart, checkout and purchase.

3. Meta Pixel

   Enter your Pixel ID to measure Facebook and Instagram ads.

4. Sign-in with Google and Facebook

   Create an app in Google Cloud or Meta for Developers and paste the client ID and secret, or the application ID and secret.

5. Google Maps

   Add a Maps API key and the latitude and longitude of your store to show it on a map.

Tip: Tell visitors about tracking in your cookie policy. The store shows a cookie consent banner.